Rising Cybercrime on Social Media during Covid pandemic and its Impact on Digital Marketing

Covid pandemic brought a significant change in the way people learn, entertain, interact and conduct business. With people working and socializing remotely, social media usage skyrocketed and provided a fertile ground to cybercriminals to exploit the platforms and its users. This paper will explore the rising trend of cybercrime on social media, including specific types of cybercrime such as phishing scams, impersonation and misinformation. The paper will also discuss about the parties mostly affected by cybercrimes. Additionally, the paper will delve into the impact of increase in cybercrime on digital marketing, including the challenges faced by businesses. Overall the paper aims to provide a comprehensive overview of the current state of cybercrime media during the covid pandemic and how it is impacting the overall society and digital markets all together.

Optimization of message communication during COVID-19 epidemic using fuzzy AHP & goal programming

This paper determines the optimal communication by the policymakers in the wake of the Covid-19 crisis. The authors have developed a conceptual framework for optimal communication from the available literature and the opinion of the experts. Further, a hybrid methodology based on Fuzzy AHP and Goal programming has been used for the analysis. Using the conceptual framework it was revealed that there are 72 configurations from which optimal one has to be chosen by the policymakers for communicating optimally during pandemic emergencies like the Covid-19 outbreak. The analysis using hybrid methodology highlighted that FRTD is the optimal configuration out of the 72 possibilities. Considering this option would minimize the effect of the Covid-19 crisis by helping policymakers communicate to the maximum people at the minimum delay.

The influence of COVID-19 pandemic on consumer–brand relationships: evidence of brand evangelism behaviors

The paper reports findings from a two-stage study of consumer–brand relationships conducted between April 2021 and June 2021, at a time the COVID-19 pandemic had forced consumers to live through social distancing mandates and school/office closures. Initial exploration via focus groups began in April 2021 for the purpose of generating grounded theory, hypotheses, and measurement scales relevant to their experiences of brand consumption during this period. The second study tested the grounded hypotheses based on a nationwide sample of consumers in June 2021. The study finds evidence of three distinct brand-related behaviors in response to the COVID-19-induced stresses;i.e., heightened intentionality about brand choices, heightened concern for brand sponsors' ethical behaviors toward their employees, and engagement in brand evangelism behaviors.

No jab, no international travel? Linking TRA, mass media, motivation, and experience

Despite mixed emotions about COVID-19 vaccination as a precondition for international travel, COVID-19 vaccination is being advocated as one of the instruments that could facilitate safe free movement during the COVID-19 pandemic. Accordingly, the purpose of the present research is to distinguish the underlying mechanisms that could predict individuals' intentions to take the COVID-19 vaccine as a precondition for international travel. The conceptual framework was built on the extended theory of reasoned action (TRA), which incorporates mass media coverage, travel motivations, and previous travel experience. An online purposive sampling technique was utilized in this study, and 1188 responses were collected. Subsequently, structural equation modeling was utilized to test the proposed model. The originality of the present study lies with unraveling the mechanisms that affect the intention to take the COVID-19 vaccine as a precondition for international travel. In addition, the discussions are presented in subsequent sections of the paper.

Do E-wallets trigger impulse purchases? An analysis of Malaysian Gen-Y and Gen-Z consumers

This study investigates the factors influencing Generation Y and Z's satisfaction and perceived enjoyment of using E-wallet. This paper further assesses whether consumers perceived enjoyment and satisfaction with using E-wallet would significantly affect their impulsive buying behavior. PLS-SEM was conducted based on 201 valid responses from active E-wallet users collected through an online survey. The results revealed that perceived interactivity and subjective norm positively influenced perceived enjoyment and satisfaction with using E-wallet, respectively. Perceived risk had no significant impact on perceived enjoyment and satisfaction with E-wallet, whereas visual appeal positively influenced perceived enjoyment but not satisfaction. Moreover, this study found that perceived enjoyment of using an E-wallet positively affected impulse buying while satisfaction with E-wallet had no significant relationship with impulse buying. Implications and recommendations for future research are discussed in this paper.

Political Identity, Risk Perception, and Sport Participation: Conditional Process Analysis of Golfers' Revisit Intent During the COVID Pandemic

A first-stage moderated mediation model consisting of general risk awareness of COVID-19, perceived risk of playing golf, and revisit intention was introduced to specify when and how political orientation influences an individual's decision to play golf again. Findings are discussed in the context of a dual process model of political identity, and the implications for practice as well as future research are presented. Consumers consciously or subconsciously conduct risk-benefit analysis for consumption choices, whether it is a careful piecemeal examination or a heuristic probe (Hespanhol et al., 2015). [...]golf was considered a safer recreational activity with relatively little risk of transmission than other activities where social distancing was either difficult or impossible (Robinson et al., 2021). [...]it is worth exploring the relationship between general risk awareness of the disease and domain-specific risk and how they influence individuals' decisions to play golf.

The impact of the built environment, price level, and service quality on customer satisfaction under the effect of COVID-19

The COVID-19 pandemic has changed the way business is handled. Besides, people's purchasing habits have been impacted by new safety, social, and health restrictions. Thus, the purpose of this research was to analyze the COVID-19 pandemic impact in the relationships between the built environment, price level, and service quality on supermarket customers' satisfaction. For this purpose, a survey of 245 supermarket customers in southern Brazil was conducted at two different times: before and during the pandemic. The results point out that the price level, toilets, and location are essential to explain satisfaction at all times. Comfort presented importance before the pandemic, configuration, and service quality in pandemic times. These features are essential for supermarket management to prioritize efforts on attributes and dimensions relevant to customers.

Stepping up as an essential service: grocery retailing and the COVID-19 pandemic in Canada

The COVID-19 pandemic has elevated the ‘essential service' question to the forefront of government policy, business functioning, and public discourse. This qualitative study uses community disaster resilience and institutional work theory to analyse the responses of Canadian grocery retailers to COVID-19. Based on a thematic analysis of 53 grocery retailers' website messaging over three periods at the height of the first wave of the COVID-19 pandemic in Canada, the research identifies ten themes that capture the retailers' response to the pandemic. Focusing on major grocery retailers in Ontario, the research tracks messaging concerning the elevated community role of grocery retailers through a period of crisis. We develop a conceptual framework to understand the community disaster resilience levers of grocery retailing during a pandemic. The research highlights the shift in the balance of messaging concerning the institutional logic of grocery retailers, away from market forces towards a community logic. The findings illustrate how grocery retailers stepped up as an essential service and extended their reach beyond the bounds of their underlying institutional logic to encompass the public good.

Continuance intention in financial technology: a framework and meta-analysis

PurposeAlthough many studies have sought to address the topic of continuance intention among Fintech customers, the reported findings are fragmented. Therefore, the present study proposes a research model that integrates the main constructs involved in Fintech continuance intention.Design/methodology/approachThe current study uses a meta-analytic-based correlation analysis of effect sizes, meta-regression analysis and meta-analytic structural equation modeling, with 247 effect sizes in 69 studies involving 26,140 respondents.FindingsThe results reveal continuance intention is driven by satisfaction and trust, with ease of use and usefulness being antecedents of satisfaction and trust. The authors also found evidence to show satisfaction partially mediates the relationship between ease of use and continuance intention and that trust fully mediates the relationship between ease of use and continuance intention and partially mediates the relationship between usefulness and continuance intention. In addition, the authors found that in Western countries, with higher Human Development Index levels and greater of use of electronic payment, satisfaction has more impact on continuance intention.Practical implicationsFrom a theoretical standpoint, this meta-analytic study has implications for the literature on Fintech by offering an empirical generalization on the strength of the antecedents of Fintech continuance intentions and by testing possible moderators in a wide range of countries and studies. In other words, this study's goal is to broaden the scope of the research. Regarding managerial implications, it is important to listen to user opinions regarding the positive and negative points of their experience with these technologies and take them into consideration when planning improvements. Additionally, the analysis shows the importance of using data from user interaction with technology, obtained, for example, through big data analytics, whereby companies can see how users behave, how much time they spend accessing certain functions and which technological features they use most, and thus seek to improve whatever is needed.Originality/valueThis meta-analytic study advances the understanding of Fintech continuance intentions. Using the proposed approach, it is possible to generate accurate estimates of the effect size of each analyzed antecedent as the meta-analytic method jointly evaluates the results produced by a wide variety of studies performed in different contexts, allowing more accurate conclusions to be drawn.

Changes in market organisation due to exogenous shocks – the case of the transformation of the Swedish fashion industry caused by the COVID-19 pandemic

This study aims to provide insights into the transformation of retail caused by the COVID-19 pandemic, using the Swedish fashion industry as an example. In an institutional perspective, combined with Actor-network theory, both new actors and the changing role of existing ones were identified as influencing how the market was organised. An empirical field study of the Swedish fashion industry has illustrated the changes caused to retail by the outbreak of COVID-19, and the subsequent actions taken to limit its spread. Interviews with and observations of retailers' actions contributed to a more in-depth understanding of the changes caused to retail. The study finds that the market was subject to two exogenous shocks: Firstly, that a non-human actor, i.e. the COVID-19 virus, influenced the Swedish fashion market in combination with humans and secondly, that new actors entered the market and influenced its organisation. This has led to a situation where digitalisation has accelerated and experience design has stagnated, and there has also been a re-definition of sustainability. Using an institutional perspective, combined with thick descriptions of the empirical material, this study challenges the existing narrow understanding, i.e., that the actors in the field are barely tied together as supply chains or networks, by including non-human actors in its analysis. This allows us to gain a greater understanding of how a virus and its antagonists have had a major impact on the organisation of the field, in turn having consequences on the trends prominent in the fashion retail industry before the outbreak of COVID-19.

Consumers' (ir)responsible shopping during emergencies: drivers and concerns

PurposeDuring emergencies and times of widespread social fear, such as wars and epidemics, society witnesses many instances of consumer misbehaviour (e.g. panic buying). Therefore, this study aims to understand what drives consumers to enact socially irresponsible while shopping during emergencies.Design/methodology/approachThis study employs a quantitative approach with 400 responses from consumers who shopped during the pandemic.FindingsResults show a positive relationship between consumers' awareness of the negative social consequences of shopping misbehaviour and their ascription of responsibility, which is positively moderated by death-by-emergency-related anxiety. Ascription of responsibility, in turn, has a positive impact on socially responsible behaviour.Originality/valueThis research is the first to examine new applications of norm activation theory in retailing. Furthermore, this research is the first to extend the theory by examining psychological factors that may regulate socially irresponsible behaviour. The research demonstrates the significant role of anxiety and attachment in facilitating the impact of awareness of negative consequences and aspirations of responsibility in the retailing during emergencies.

The importance of entrepreneurial leadership in fostering bank performance

PurposeThis study investigates how entrepreneurial leadership fosters market orientation, bank innovativeness and bank performance;it also investigates how market orientation contributes to brand orientation, bank innovativeness and bank performance.Design/methodology/approachIn total, 1500 questionnaires were distributed to 100 bank branches in Indonesia (500 to managers and 1000 to employees);300 responses (20% response rate) were used for further statistical analysis.FindingsThe results confirmed the existence of relationships among entrepreneurial leadership, market orientation, bank innovativeness, brand orientation and bank performance. The role of entrepreneurial leadership in fostering market orientation, bank innovativeness, brand orientation and bank performance demonstrates that leaders can motivate employees to complete their tasks.Practical implicationsThe findings suggest that entrepreneurial leadership, new ideas and innovative products and services can foster bank performance.Originality/valueThe emerging banking industry in Indonesia has witnessed changing market conditions. Banks will benefit from being more market-driven and diverse in their customer relationships to generate value.

Social linking practices across physical distance: The material constitution of sociality

The COVID-19 crisis has resulted in physical distancing regulations, disrupting traditional practices of establishing and maintaining social relationships. We draw attention to digital nomadism as a mature case of navigating sociality in uncertainty to investigate how the linking value of materiality establishes social proximity without geographic contiguity through physical, virtual, and imagined practices. Using Miller's (1987) theory of materiality and triangulating data collected from in-depth interviews and netnography, this study details the material constitution of co-presence with others in physical distance. We propose that consumers oscillate between work—instrumental practices of signaling and curating—and play—emotional practices of belonging and indulging—to experience social linking across different spatial and temporal frameworks.

Modeling of factors affecting investment behavior during the pandemic: a grey-DEMATEL approach

The study intends to examine the cause-and-effect relationship between Covid-19 and the factors affecting investment behavior in a South Asian economy. The investment behavior is considered as an MCDM problem. To address this problem, the study employs MCDM approach i.e., a blend of both DEMATEL and Grey theory due to its potential to deal with subjective judgments of investors. The results indicate that Covid-19 is the leading cause behind financial stress, psychophysiological health outcomes, investors' perception about the market, and investors' strategy. Among sub-factors, portfolio allocation is the most influenced sub-factor. Alteration in portfolio is a major challenge for emerging countries which have become attractive destinations for global investors. Overall, the significant contribution of the paper is to establish the interlinkages among the factors affecting investment behavior, given the uncertainty triggered by the pandemic. Although the literature provides evidence on this problem during normal situations, analysis of investment behavior during severe crisis is still lacking. The research will be immensely useful to different stakeholders such as government, policymakers, financial advisors, and investors in making their strategic or operational decisions.

Physical proximity as pleasure or pain? A critical review of employee–customer proximity in sales and services settings

This paper presents a critical review of published findings pertaining to the physical proximity between employees and customers in various sales and service settings. Following an overview of this stream of research, reflections are then offered on how the concepts of personal space and physical proximity may have changed in terms of their financial and well-being-related effects as a function of the COVID-19 pandemic. Due to the risk of infection in interpersonal interactions, and despite the affiliative aspects associated with physical proximity, recent recipes for success—as advocated by academics—may eventually have a negative impact on multiple crucial metrics in a post-pandemic world, such that employees' physical proximity to customers may soon come with a wide array of costly consequences. The article concludes with a set of future research directions.

Mundane emotions: Losing yourself in boredom, time and technology

Marketing and consumer research has drawn attention to the positive and joyful emotional features of consumer tribes. However, research has little to say on boredom, an emotional state already prevalent in consumers' lives, yet exacerbated during the COVID-19 pandemic due to lockdown restrictions that prevented tribal consumption experiences. Informed by Heidegger's understanding of boredom as a fundamental mood tied to temporality, this research uses semi-structured interviews to identify two kinds of boredom – superficial and profound boredom – and their specific temporal dynamics. Superficial boredom is common and refers to a situational restlessness in which people desire distractions. In contrast, profound boredom refers to an existential discomfort in which people struggle with their sense of self, but ultimately can result in the discovery of tribal passions. We explain superficial boredom as a symptom of a dominant temporal regime that comprises connectivity and acceleration. Together these temporal logics fragment and compress time in ways that encourage mundane social media consumption that simply fills time. We also explain how profound boredom stems from an abundance of uninterrupted time spent in relative solitude. In extending Heidegger's theory of boredom to analyse contemporary boredom in an era where digital technology is ubiquitous, our research contributes to consumer research's understanding of mundane emotions and discusses what it means to be bored together.

Hanging Out with My Pandemic Pal: Contextualizing Motivations of Anthropomorphizing Voice Assistants during COVID-19

COVID-19 has fundamentally changed the way people connect, collaborate, and socialize. With the ongoing pandemic amplifying people's feelings of loneliness, voice assistants are growing as a pandemic-era staple of supporting people's well-being and mitigating feelings of disconnectedness. Combining the uses and gratification approach and theory of anthropomorphism, this study examined social attraction and social presence as drivers for people to anthropomorphize voice assistants during the COVID-19 pandemic. Further, this study investigated whether loneliness, social disconnection, and attachment can moderate the effect of social attraction and social presence on the anthropomorphism of voice assistants. Drawing on survey data from 458 US voice assistant users, the results indicated that social attraction and social presence positively affect peoples' anthropomorphism toward voice assistants. Moreover, the moderating effects of loneliness and social disconnection were examined and found positive impacts on the effect of social presence on anthropomorphism. The findings have implications for theorizing the anthropomorphism of digital media when face-to-face communication is less available. This study is also helpful for voice assistants' developers and brands to design these smart devices appealing to customers and fostering a more customized and more robust user-technology interaction.

Consumption networks in times of social distancing: Towards entrained solidarity

How does solidarity gel together disjointed entities in a web of social relations? This study examines how solidarity catalyzes unconnected entities (people, things, and institutions) in a consumption network by analyzing Spesasospesa.org, an Italian consumption network that was developed during lockdowns resulting from Covid-19. We find that solidarity enables the emergence of this network because of three main practices: (1) synchronization, (2) appropriation, and (3) narration. Solidarity has typically been depicted in the consumer culture literature as a given trait of consumer collectives, but our study shows that solidarity in fact plays a key role in gelling social links at the nexus of antistructure and structure. Therefore, our research extends past literature on consumer sociality by unveiling the role that entrained solidarity plays in the emergence of consumption networks in times of social distancing.

It's a force of habit: influences of emotional eating on indulgent tendencies

PurposeThe purpose of this paper is to build upon reward-learning theory and examine the role of indulgent food consumption and habitual eating behaviors as a means of emotional coping.Design/methodology/approachBoth qualitative and quantitative methods were enlisted to explore emotional eating and indulgent tendencies. In Phase 1 of this research, participants responded to open-ended questions regarding the drivers of emotional eating. In Phase 2, a theoretically driven model was developed from Phase 1 findings and quantitative data was collected to test it.FindingsPhase 1 findings indicate that negative terms such as "stressed” and "distract” were more prevalent in the high emotional coping group as opposed to the low emotional coping group. Building from Phase 1, findings from Phase 2 demonstrate a link between emotional eating and indulgent food consumption, underscoring the impact of habitual behaviors. Specifically, emotional coping frequency fully explains the relationship between emotional eating habits and indulgent eating frequency, while intentions to eat indulgent foods partially mediates the relationship between attitude toward indulgent foods and indulgent food consumption frequency. In addition, intentions to eat indulgent foods partially mediates the relationship between emotional coping frequency and indulgent food consumption frequency.Practical implicationsSocial marketing efforts can be enlisted to de-market fatty foods to individuals prone to engaging in emotional eating. Individuals might also be encouraged to use emotion regulation techniques to help manage negative emotions.Originality/valueThis research contributes to the existing marketing and consumer well-being literature by exploring the role of habit formation in the development of emotional eating and indulgent food consumption.

Addressing employee turnover in retail through CSR and transformational leadership

PurposeEmployee turnover, a reality that Indian retail organizations cannot ignore, is the central theme of this paper. The authors have aimed to empirically establish corporate social responsibility initiatives (CSRI) and transformational leadership (TL) as rather unconventional predictors that can potentially influence retail employees' intention to stay (ITS) through sequential mediation by employer branding (EB) and organizational identification (OI).Design/methodology/approachData collected using a structured questionnaire from three hundred and five frontline employees working with twenty-nine Indian retail outlets in the Delhi-National Capital Region (NCR) region was tested using structural equation modelling.FindingsFindings confirmed the impact of both CSRI and TL on ITS, with sequential mediation by EB and OI. While OI partially mediated the effect of EB on ITS, TL exerted more influence than CSRI in enhancing EB.Originality/valueThis study enhances retail literature by empirically testing a unique fusion of organization and individual-level predictors that influence ITS as an individual-level outcome. Having TL and a firm corporate philosophy of CSR spending can enhance a retailer's image as a preferred employer brand and generate OI to successfully address employee turnover